What is the rub on or about Facebook? First of all, I think a lot of people are looking at Facebook’s relationship with its users in the wrong way.
The problem is the business model is not what many people assume it is. The users, those people who put all their personal information on there, are actually the “product” – not the client or consumer. That’s not just me, even CNN’s business pundits have said it.
The client of Facebook is the advertisers or those who use that bulk information, which Facebook sells too. See, it is just that people have misunderstood the real business model.
And when it comes down to protecting the users? Well, that was never the real priority or objective of the business model. Protecting their clients, the advertisers or paying consumers, is a necessary part of the model. They are the consumers.
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