State Dep.’s likeability

State Department bureau spent $630,000 on Facebook ‘likes’


State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.

The department’s Bureau of International Information Programs spent the money to increase its “likes” count between 2011 and March 2013.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” the inspector general reported.

The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.


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Here is a real “outside the box” thought, what if they didn’t have baggage like Benghazi hanging around their necks? Maybe if the Secretary was not running around blaming a terrorist attack on some unknown movie, their cred and likeability on issues would have improved? But I guess that is ridiculous, much easier to spend money trying to get people’s approval for their perspective. Now that’s a real plan.

And it’s a good thing our illustrious government is good at keeping IGs so busy.
But then the IGs’ cred and likeability is not much better than State’s.

CBS reports: (Kerry sets sail)

Secretary of State Kerry sailed his boat, the “Isabel,” on Nantucket Sound in Massachusetts, Wed., July 3, 2013. / CBS

As regime change was unfolding in Egypt, Secretary of State John Kerry spent time on his boat Wednesday afternoon in Nantucket Sound, the State Department acknowledged to CBS News on Friday, after repeatedly denying that Kerry was aboard any boat.

“While he was briefly on his boat on Wednesday, Secretary Kerry worked around the clock all day including participating in the President’s meeting with his national security council,” said State Department spokeswoman Jen Psaki, naming a series of Egyptian and international officials Kerry had spoken with on Wednesday.

Psaki’s acknowledgment marked a stark reversal from previous denials that Kerry was on any boat whatsoever.

A “CBS This Morning” producer spotted Kerry on his boat Wednesday afternoon on Nantucket, where Kerry has a vacation home. When “CBS This Morning” senior producer Mosheh Oinounou tweeted about the sighting, Psaki issued a denial, calling the tweet “completely inaccurate” and said Kerry has been “working all day and on the phone dealing with the crisis in Egypt.”

Also on Wednesday afternoon, the White House released a photo of the president and his national security team meeting in the situation Room. Kerry was not present in the photo, but his office said he did participate in the meeting via a secure phone line. /…


So as Kerry is “phoning it in” in response to Egypt’s coup, they have the audacity to wonder about Facebook likes. Sounds more like the “good ship lollipop.” No word yet how “Isabel” feels about it — his boat.

PS: on the plus side, Kerry and team are getting this denial-lie-thing down quick.