Say No More Clickbait

So occasionally, like other people, I have fallen for the clickbait. Sometimes the story is of personal interest or I want need to know their hyped take on it.

Like when they find a deserted ghost ship washed up somewhere you have to click through the 20 or so pages to find out “what happened”.

Well, I have seen enough of them and followed through. I know they are just there to pique your interest. I know all that yet I admit falling for the ‘I have to know’ hook, line and sinker. Once committed, a person flips through to the last page. I get that.

So my main issue is who writes this stuff? Usually, there is a typo in about the second paragraph or it makes me wonder if someone wrote it from a remote island without the luxury of whiteout or a delete button. And who proofreads the copy?

It reads like a 6th grade creative writing class. Then they will repeat the same thing over and over like they really have to drive home the point. No, the point is already sold because it drove me to the story. Now I want to know. You don’t have to keep repeating “…so what happened?” Just tell the story. At least do it with the reader in mind.

I mean you went to all the trouble to lure them to this page, now don’t blow it on error-ridden language and poor delivery to really turn them off.

I am convinced they sub it out to writers who get a commission on typos. The more you have and a person still reads it, the better pay rate you get. Just proofread it, you know, before putting it out on the world wide web as clickbait in thousands of ads on real news stories. Have some respect for the readers is all I’m asking. Don’t insult them.

Either follow some basics or don’t say it at all. If the rest of us can follow basic guidelines, then high profile attention hounds can. Stop repeating the opening line on the 9th and 10th pages. It is monotonous. A newspaper could not do that and neither should they.

And no, I am not the language gestapo and make lots of mistakes too. But come on, all stars of clickbait, what’s the problem? You are obviously making money on it.

Clickbait go home, brush up, or just shut up!

Right Ring | Bullright